Yves Pigneur

About the author

Born in 1954, Yves Pigneur is a Belgian computer scientist and Professor of Management Information Systems at the University of Lausanne, a post he has held since 1984. He is best known for developing the business model canvas alongside Alexander Osterwalder, a strategic tool that has been adopted by major corporations including P&G, Amazon, Lockheed Martin, and Tesla. Regarded as a mastermind in business strategy, Pigneur has shaped how organizations conceptualize and communicate their business models.